Strategi visual branding dalam meningkatkan minat beli ulang Mie Balap Mak Nong di Kota Langsa
This research aims to determine the visual branding strategy used by Mie Balap Mak Nong to increase buyers' repurchase interest. This method uses field research, which uses a descriptive qualitative approach. The research subjects comprised five community informants, one key informant from the...
Saved in:
Published in | Journal of Management and Digital Business Vol. 4; no. 1; pp. 80 - 96 |
---|---|
Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
30.04.2024
|
Online Access | Get full text |
Cover
Loading…
Abstract | This research aims to determine the visual branding strategy used by Mie Balap Mak Nong to increase buyers' repurchase interest. This method uses field research, which uses a descriptive qualitative approach. The research subjects comprised five community informants, one key informant from the Mak Nong racing noodle business owner and one key informant from an employee. The sampling method uses the snowball sampling technique. Research data sources consist of primary and secondary data. The research results show that Mie Balap Mak Nong has succeeded in developing its products with a visual branding strategy, improving quality, and maintaining authentic taste based on the tastes of modern consumers. Collaboration with Lokerlangsa and utilization of WhatsApp increasing brand visibility. Responsive packaging changes demonstrate a commitment to innovation, illustrating the brand's continued development. Mie Balap Mak Nong's visual branding is important in attracting and maintaining consumer interest. |
---|---|
AbstractList | This research aims to determine the visual branding strategy used by Mie Balap Mak Nong to increase buyers' repurchase interest. This method uses field research, which uses a descriptive qualitative approach. The research subjects comprised five community informants, one key informant from the Mak Nong racing noodle business owner and one key informant from an employee. The sampling method uses the snowball sampling technique. Research data sources consist of primary and secondary data. The research results show that Mie Balap Mak Nong has succeeded in developing its products with a visual branding strategy, improving quality, and maintaining authentic taste based on the tastes of modern consumers. Collaboration with Lokerlangsa and utilization of WhatsApp increasing brand visibility. Responsive packaging changes demonstrate a commitment to innovation, illustrating the brand's continued development. Mie Balap Mak Nong's visual branding is important in attracting and maintaining consumer interest. |
Author | Aditya, Dimas Chalil, Rifyal Dahlaway Sumarni, Mutia Sari, Juli Dwina Puspita |
Author_xml | – sequence: 1 givenname: Dimas surname: Aditya fullname: Aditya, Dimas – sequence: 2 givenname: Mutia surname: Sumarni fullname: Sumarni, Mutia – sequence: 3 givenname: Juli Dwina Puspita surname: Sari fullname: Sari, Juli Dwina Puspita – sequence: 4 givenname: Rifyal Dahlaway surname: Chalil fullname: Chalil, Rifyal Dahlaway |
BookMark | eNqVjzFvwjAUhC0EEhRYO78_QOqQWknWVqBKBRaYsV4ag15jO8g2SPx7HMTAynR3urvhe2N921rF2HvKE5Hxovj4N3WVXD4pTQqR9thonpf5rBRC9J_8kE29p4oLnmdZXooR22-Dw6COBBfyZ9RQObQ12SPUqNGAUTaGBkODFgxZDFApTXDWGDdrUvAVdydYYwObtrsR_LYBYRV7jxM2OKD2avrQMUuWi933z-zPtd47dZAnRwbdVaZc3kFkByI7EBlBspcPNxj5VJ4 |
Cites_doi | 10.32812/jibeka.v11i2.45 10.1057/palgrave.im.4340213 10.22373/share.v12i2.17453 10.32477/jrabi.v3i2.718 10.33153/pendhapa.v10i1.2934 10.1108/JIMA-02-2022-0046 10.37826/prapanca.v2i2.354 10.22373/share.v10i1.8337 10.22373/sjhk.v5i1.8389 10.18488/journal.2/2015.5.6/2.6.303.319 10.31933/jemsi.v2i2.381 10.1088/1755-1315/1183/1/012026 10.1057/s41272-021-00333-y 10.34012/agriprimatech.v5i1.2075 10.21043/ziswaf.v10i1.19824 10.22373/share.v9i1.6372 10.22515/shirkah.v7i2.487 |
ContentType | Journal Article |
DBID | AAYXX CITATION |
DOI | 10.53088/jmdb.v4i1.851 |
DatabaseName | CrossRef |
DatabaseTitle | CrossRef |
DatabaseTitleList | CrossRef |
DeliveryMethod | fulltext_linktorsrc |
EISSN | 2797-9555 |
EndPage | 96 |
ExternalDocumentID | 10_53088_jmdb_v4i1_851 |
GroupedDBID | AAYXX CITATION M~E |
ID | FETCH-crossref_primary_10_53088_jmdb_v4i1_8513 |
ISSN | 2797-9555 |
IngestDate | Fri Aug 23 04:54:22 EDT 2024 |
IsPeerReviewed | false |
IsScholarly | false |
Issue | 1 |
Language | English |
LinkModel | OpenURL |
MergedId | FETCHMERGED-crossref_primary_10_53088_jmdb_v4i1_8513 |
ParticipantIDs | crossref_primary_10_53088_jmdb_v4i1_851 |
PublicationCentury | 2000 |
PublicationDate | 2024-04-30 |
PublicationDateYYYYMMDD | 2024-04-30 |
PublicationDate_xml | – month: 04 year: 2024 text: 2024-04-30 day: 30 |
PublicationDecade | 2020 |
PublicationTitle | Journal of Management and Digital Business |
PublicationYear | 2024 |
References | 14690 14691 14672 14694 14673 14695 14670 14692 14671 14693 14676 14677 14674 14696 14675 14678 14679 14680 14683 14684 14681 14682 14665 14687 14666 14688 14685 14664 14686 14669 14667 14689 14668 |
References_xml | – ident: 14668 – ident: 14693 – ident: 14691 – ident: 14664 – ident: 14688 doi: 10.32812/jibeka.v11i2.45 – ident: 14683 doi: 10.1057/palgrave.im.4340213 – ident: 14677 doi: 10.22373/share.v12i2.17453 – ident: 14666 doi: 10.32477/jrabi.v3i2.718 – ident: 14678 – ident: 14686 – ident: 14684 – ident: 14669 – ident: 14667 – ident: 14690 – ident: 14695 doi: 10.33153/pendhapa.v10i1.2934 – ident: 14681 doi: 10.1108/JIMA-02-2022-0046 – ident: 14687 doi: 10.37826/prapanca.v2i2.354 – ident: 14671 doi: 10.22373/share.v10i1.8337 – ident: 14673 – ident: 14672 doi: 10.22373/sjhk.v5i1.8389 – ident: 14675 – ident: 14696 – ident: 14679 – ident: 14674 doi: 10.18488/journal.2/2015.5.6/2.6.303.319 – ident: 14665 doi: 10.31933/jemsi.v2i2.381 – ident: 14685 – ident: 14670 doi: 10.1088/1755-1315/1183/1/012026 – ident: 14694 doi: 10.1057/s41272-021-00333-y – ident: 14692 doi: 10.34012/agriprimatech.v5i1.2075 – ident: 14680 doi: 10.21043/ziswaf.v10i1.19824 – ident: 14689 – ident: 14676 doi: 10.22373/share.v9i1.6372 – ident: 14682 doi: 10.22515/shirkah.v7i2.487 |
SSID | ssib050733795 |
Score | 3.848285 |
Snippet | This research aims to determine the visual branding strategy used by Mie Balap Mak Nong to increase buyers' repurchase interest. This method uses field... |
SourceID | crossref |
SourceType | Aggregation Database |
StartPage | 80 |
Title | Strategi visual branding dalam meningkatkan minat beli ulang Mie Balap Mak Nong di Kota Langsa |
Volume | 4 |
hasFullText | 1 |
inHoldings | 1 |
isFullTextHit | |
isPrint | |
link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV3dS8MwEA9jvvgiiorf5EHwIayytV3bR3WToW6ITtiTJbWZhn3iug188C_yj_QuabtuTpi-hJK1Iev9mrtcfndHyGmJgxJwnRDAa1oFC_mNruM5uOcRAReexVXVknqjXHuyblp2K5f7yrCWxlFgvHwsjSv5j1ShD-SKUbJ_kGw6KHTANcgXWpAwtCvJOEktyyZyhGEgsPPVQSohB0GznkCnR4dHHfiIkfISsUB0JRujk5LVpWCXcN-Q1XmHNbDmUCjZ7SDi7A5-H_Ff7NYZYUbTmOUr1h1JGfQzAgDY9_owSSYUJHX41ENfjPLDwptJlcIj1yHvGK_NKlOYLLsfq5ImGQJCVzusH2QbfR4V_tbl05gEFDsuSlbmDEatbyXEhGfrLL2GWNIXL9DWDxzqxVaXgIrVtq6Lu6gQbBNWUdQIvTAwJpYsGm6c33Yu8_aCRkx5irBDUiP4-LyPz_suxuuvwTxtJJDWP6vJ6mVj-UtHlflJ_4XOEqqGOJ-bQsYKypgzzU2yEcuTXmhQbZGc6G-T5wRQVAOKJoCiClA0CyiqAEURUFQBigKgqAIUBUBRBBQNJUVAUQ2oHWJcV5tXtUIyKX-oc534y9-AuUvy_UFf7BEK22XT5cIK2yYYoyUz8IqeE7ahFbxdDsv75GzFQQ9WvvOQrM8AdUTy0ftYHINtGAUnSiTf6DJt5Q |
link.rule.ids | 315,786,790,27955,27956 |
linkProvider | ISSN International Centre |
openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Strategi+visual+branding+dalam+meningkatkan+minat+beli+ulang+Mie+Balap+Mak+Nong+di+Kota+Langsa&rft.jtitle=Journal+of+Management+and+Digital+Business&rft.au=Aditya%2C+Dimas&rft.au=Sumarni%2C+Mutia&rft.au=Sari%2C+Juli+Dwina+Puspita&rft.au=Chalil%2C+Rifyal+Dahlaway&rft.date=2024-04-30&rft.issn=2797-9555&rft.eissn=2797-9555&rft.volume=4&rft.issue=1&rft.spage=80&rft.epage=96&rft_id=info:doi/10.53088%2Fjmdb.v4i1.851&rft.externalDBID=n%2Fa&rft.externalDocID=10_53088_jmdb_v4i1_851 |
thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=2797-9555&client=summon |
thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=2797-9555&client=summon |
thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=2797-9555&client=summon |