Pemanfaatan Media Digital sebagai Pendidikan Komunikasi Pemasaran dalam Meningkatkan Kreativitas Promosi Produk UMKM

• Published in: Journal of Management and Bussines (JOMB) Vol. 6; no. 2; pp. 523 - 530
• Main Authors: Anindhita, Wiratri, Putri, Kinkin Yuliaty Subarsa, Kusuma, Dwi Linda, Muttaqin, Khoirul
• Format: Journal Article
• Language: English
• Published: 26.03.2024

This research aims to identify and analyze the mastery of marketing communications through digital media in increasing the creativity of MSME product promotions. This research involved five MSME actors in Jatinegara Kaum, East Jakarta, and used a qualitative approach with data collection techniques...