Hallyu pop culture and the motivation of generation z in visiting South Korea

Popular culture is known to have an influence in building human behavioral intentions. Moreover, now, popular culture from South Korea or often referred to as "Hallyu" has become a phenomenon among Generation Z in Indonesia. Along with the "Hallyu" phenomenon that is occurring, d...

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Bibliographic Details
Published inBricolage : Jurnal Magister Ilmu Komunikasi Vol. 10; no. 2; p. 193
Main Authors Irsan, Dimas Maulana, Khadijah, Ute Lies Siti Khadijah, Saefullah, Kurniawan, Novianti, Evi
Format Journal Article
LanguageEnglish
Published 24.09.2024
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