PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA AIR MINUM DALAM KEMASAN (AMDK) 3V

• Published in: MANAJEMEN DEWANTARA Vol. 7; no. 3; pp. 1 - 12
• Main Authors: Nursaid, Chessa Dessayanatasya, Agung Widhi Kurniawan, Muh. Ichwan Musa, Romansyah Sahabuddin, Zainal Ruma
• Format: Journal Article
• Language: English
• Published: 10.03.2023

This study aims to determine the effect of Marketing Mix (Product, Price, Promotion, Place) on Purchasing Decisions at AMDK 3V KPRI UNM. The data used in this study are primary and secondary data with a total sample of 100 respondents. This study uses a quantitative approach and uses multiple linear...