Minat Beli: Peran Citra Merek yang Dipersepsikan oleh Konsumen Produk Otomotif

This study aims to reveal the brand image and purchase interest in Daihatsu Terios in Indonesia. This study used a descriptive approach with explanatory survey method. The unit of analysis in this study is prospective consumers Daihatsu Terios in Indonesia as many as 120 orang.Teknik collecting data...

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Bibliographic Details
Published inStrategic : Jurnal Pendidikan Manajemen Bisnis Vol. 19; no. 1; p. 19
Main Authors Ramadhani, Ulfha, Wibowo, Lili Adi, Widjajanta, Bambang
Format Journal Article
LanguageEnglish
Published 11.06.2019
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