Minat Beli: Peran Citra Merek yang Dipersepsikan oleh Konsumen Produk Otomotif
This study aims to reveal the brand image and purchase interest in Daihatsu Terios in Indonesia. This study used a descriptive approach with explanatory survey method. The unit of analysis in this study is prospective consumers Daihatsu Terios in Indonesia as many as 120 orang.Teknik collecting data...
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Published in | Strategic : Jurnal Pendidikan Manajemen Bisnis Vol. 19; no. 1; p. 19 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
11.06.2019
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Online Access | Get full text |
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