The Effect of Social and Personality Factor on Attitude Toward Brand and Purchase Intention

The purpose of this research was to examine the influence of social and personality factor on attitude toward brand and purchase intentions. It was carried out because currently, the purchase of branded bags overgrows in Indonesia. In this research, sampling employed non-probability with the purposi...

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Bibliographic Details
Published inJDM: Jurnal Dinamika Manajemen Vol. 12; no. 1; pp. 41 - 52
Main Author Budiman, Santi
Format Journal Article
LanguageEnglish
Published 15.12.2021
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