Analysis of Segmentation, Targeting, and Positioning of Indonesian Car Market in Determining The Proper Market for Wuling Motors

In order to conform the market every single car in Indonesia are conducting a market strategy. One of those strategies is by applying a proper segmentation, targeting, and positioning. In 2019, Wuling Motors has the highest market growth compared to other car brands in Indonesia. Although Wuling Mot...

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Bibliographic Details
Published inAdvances in social sciences research journal Vol. 7; no. 8; pp. 618 - 635
Main Authors Suyanto, AMA, Prakoso, Wisnu Dega Wahyu
Format Journal Article
LanguageEnglish
Published 10.09.2020
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