Understanding behavioral intention to subscribe video-on-demand platform during COVID-19 pandemic: evidence from Indonesia

• Published in: The Asian journal of technology management Vol. 15; no. 2; pp. 126 - 140
• Main Authors: Kania, Rafiati, Ramadhani, Nabila Shafira, Wibisono, Nono, Gunawan, Arie Indra
• Format: Journal Article
• Language: English
• Published: 2022

Subscriber-based Video on Demand (SVoD) is currently growing business sector during the COVID-19 pandemic. Since the pandemic effect human mobilization, the Indonesian government strictly regulated visiting the cinema to press Covid-19 outbreak. Consequently, film providers and consumers adopt SVoD...