Is Advertising Innovation the Same as Shocking?

• Published in: Journal of Applied Economic Sciences (JAES) Vol. XI; no. 40; pp. 234 - 237
• Main Authors: Machová, Renáta, Huszárik, Erika Seres, Tóth , Zsuzsanna
• Format: Journal Article
• Language: English
• Published: Reprograph 2016
• Subjects: Business Economy / Management; Marketing / Advertising; Methodology and research technology; innovation; shocking adverts; generations; shockvertising; generation marketing

Shockvertising is an innovative advertising technique that purposely attempts to gain and keep attention with horror and disgust. What makes fantastic marketing? The greatest marketing campaigns are those that are memorable. They are the ones that resonate with your audience and really create an aff...