ТРАНСФОРМАЦІЯ КУЛЬТУРИ МЕДІАСПОЖИВАННЯ В УМОВАХ ЦИФРОВІЗАЦІЇ СУСПІЛЬСТВА

• Published in: Вісник Національної академії керівних кадрів культури і мистецтв no. 2; pp. 14 - 19
• Main Author: Lysyniuk, Maryna
• Format: Journal Article
• Language: Ukrainian
• Published: National Academy of Managerial Staff of Culture and Arts 2024; Національна академія керівних кадрів культури і мистецтв
• Subjects: Communication studies; ICT Information and Communications Technologies; Media studies; Socio-Economic Research; Sociology; media culture; media communication; media space; mass media content; digitalisation of society
• ISSN: 2226-3209; 2409-0506

The purpose of the article is to analyse modern culture in the aspect of digital consumption of mass media in the conditions of dynamic changes in the media space. The research methodology is based on a variety of theoretical, empirical, and structural-functional methods. A wide range of approaches were used, including systemic, comparative-historical and semiotic analyses, culturological and activity approaches. The conclusions of the study summarise the main theoretical propositions, in particular: the article carries out a theoretical and methodological analysis of modern approaches to the scientific exploration of media culture and media consumption; the culture of media consumption was analysed from the perspective of dynamic changes in mass communication means; the transformation of the culture of media consumption of digital content in the new conditions of its creation and interaction in this area is interpreted; digital content consumption practices based on visualisation priorities (screen culture) were revealed; attention is focused on the peculiarities and dependence of the culture of digital content consumption on media literacy and media competence.