Spotrebitelia v prostredí zeleného marketingu a greenwashingu

A significant problem that is emerging in the discursive practices of green marketing is the rise of greenwashing; companies providing irrelevant, overstated or false information about a product’s sustainable attributes. This raises a number of issues that have not yet been rigorously investigated....

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Bibliographic Details
Published inEkonomika a spoločnosť Vol. 1; no. 25; pp. 5 - 19
Main Authors Seberíni, Andrea, Izáková , Katarína, Hronec, Martin
Format Journal Article
LanguageSlovak
Published Belianum 2024
Subjects
Economy
Greenwashing Green marketing Consumer Slovakia
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