Dyadic gift-giving behaviour : dimensions, relationships and motivations from an attachment perspective

• Main Author: Ines, Branco-Illodo
• Format: Dissertation
• Language: English
• Published: University of Nottingham 2016
• Subjects: HM Sociology

Dyadic gift giving is often described as a mechanism to manage important but insecure relationships (Caplow, 1982). Considering that most gift giving behaviour happens within interpersonal relationships (Ruth, 1996), and that the economic significance of the gift market in the UK represents £40 bill...