Market Segmentation Using Data Mining Techniques in Social Networks

• Published in: Computer Science – CACIC 2018 pp. 221 - 231
• Main Authors: Olarte, Eduin, Panizzi, Marisa, Bertone, Rodolfo
• Format: Book Chapter
• Language: English
• Published: Cham Springer International Publishing
• Series: Communications in Computer and Information Science
• Subjects: Data mining; Information exploitation; Machine learning; Market segmentation; Social networks

Social networks have gained great popularity during the last decade, due to the advance of new technologies and people’s growing interest in generating content and sharing it with their contacts. This makes data generated in social networks grow exponentially over time. These generated data contain...