Examining the Validity of the Banner Recommendation System

The phenomenon of banner blindness has concerned researchers, advertisers and website publishers during these years. In order to alleviate the phenomenon, this study attempted to develop a banner recommendation system which could arrange banners according the relative salience of keywords on a webpa...

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Bibliographic Details
Published inHuman Aspects of IT for the Aged Population. Design for Aging pp. 317 - 324
Main Authors Day, Rong-Fuh, Chou, Chien-Ying
Format Book Chapter
LanguageEnglish
Published Cham Springer International Publishing
SeriesLecture Notes in Computer Science
Subjects
Banner blindness
Eye tracking approach
Recommendation system
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Summary:The phenomenon of banner blindness has concerned researchers, advertisers and website publishers during these years. In order to alleviate the phenomenon, this study attempted to develop a banner recommendation system which could arrange banners according the relative salience of keywords on a webpage viewed by a user. The prototypical system are being developed, however, we have made an initial examination on the effectiveness of its banner recommendation functionality. It was found that two recommendation accuracies for the system calculated with two different criteria both were significantly higher than the probability by chance.
ISBN:9783319208916
3319208918
ISSN:0302-9743
1611-3349
DOI:10.1007/978-3-319-20892-3_31