BEST OF THE TECH BLOGS
13 March I was unaware until today of wikileaks. org, a site that publishes anonymous submissions and leaks of sensitive governmental, corporate, or religious documents, while preserving the anonymity and untraceability of its contributors. The site is a great reference site for journalists, but I c...
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| Published in | PR Week p. 9 |
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| Format | Trade Publication Article |
| Language | English |
| Published |
London
Haymarket Business Publications Ltd
21.08.2009
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| Edition | London ed. |
| Subjects | |
| Online Access | Get full text |
| ISSN | 0267-6087 |
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| Abstract | 13 March I was unaware until today of wikileaks. org, a site that publishes anonymous submissions and leaks of sensitive governmental, corporate, or religious documents, while preserving the anonymity and untraceability of its contributors. The site is a great reference site for journalists, but I can also see how it will be used by PR people wanting to place controlled leaks about their own business or products, and about the actions of competitors. |
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| AbstractList | August Last week a handful of women attended Girls inTech'sJournalism 2. o Round-Table event moderated by Kara Swisher of All Things D. The panel of journalists indudedTechie Diva's Gina Hughes and ZDNet's Jennifer Leggio. Topics ranged from the evolution of citizen journalism to how women in tech can earn respect in a predominantly maledominated industry. 13 April We have been involved in a number of sessions with clients as part of helping them define their social media strategy. My sense is we are beyond the 'let's experiment' stage and have moved on to the 'we need to join up all these experiments' phase. A big question facing many brands is how to strike the balance between engaging with theirtarget authence on their site, or on a thirdparty site ora property that is a hybrid of the two. 3 April Local residents [of the Buckinghamshire village of Broughton] have sent the Google Street View vehicle packing by forming a human barricade. It's about privacy, say Broughton's inhabitants; Google says it is working within the law... Broughton seems to be saying: 'Listen Google, I'm happy for you to track down the cheapest car insurance and my secondary school sweetheart, but keep your 360-degree cyber nose out of my property.' 10 June 'Web 2.0' became the one millionth word or phrase in the English language, according to the Global Language Monitor. Otherwords immediately preceding'Web 2.0' were slumdog,"cloud computing' and 'carbon neutral'. What is surprising to me is not just that so many of the neologisms come from the world of technology, but how long it takes them to achieve sanctified status. July Overa year ago, ChhsAnderson, editor of Wired magazine, wrote a feature on why 'free' is the future of business. As a natural follow up, he's now published a book on the subject. As part of the book's promotional media offensive, it could be that Chris has found inspiration from the unlikely source of German news magazine Spiegel. March I have recently experienced the benefits of banning myself from using theword'brand'ina business context after joining an experiment by Mark Earls. As a result, I have been a lot more specific about what I really mean -awareness, reputation, tradition, logos, content, tone of voice, etc. 13 March I was unaware until today of wikileaks. org, a site that publishes anonymous submissions and leaks of sensitive governmental, corporate, or religious documents, while preserving the anonymity and untraceability of its contributors. The site is a great reference site for journalists, but I can also see how it will be used by PR people wanting to place controlled leaks about their own business or products, and about the actions of competitors. May I don't care when you joined Twitter. Maybe ten million people joined Twitter before Oprah. That leaves somewhere in the region of 6.7 billion people who didn't. Here's what I care about: that you interact with others. That you share things of value. That you tell us who you are-fill inyour bio, posta picture and don't act like a faceless company. 9 March New graduates in PR are constantly told to make sure they're up to speed on their online skills -and I will agree it is essential, but I think we could be entering a digital 'tunnel vision' that no other type of PR seems to matter. I've had the privilege of being surrounded by experts in b2b, traditional consumer and marketing PR, and as much as I'd like to say online PR is'the future', it has to be much more broad than that. Posted by Ged Carroll renaissancechambara.jp James Warren talked about the golden rule foronline PR/social media strategy as being'nice'. Being nice, however, will only get you so far. Lots of us know people who are annoying because they are nice but ineffective and social media is kind of similar. |
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| Copyright | Copyright Haymarket Business Publications Ltd. Mar 20, 2009 Copyright Haymarket Business Publications Ltd. Aug 7, 2009 Copyright Haymarket Business Publications Ltd. Apr 24, 2009 Copyright Haymarket Business Publications Ltd. Jun 19, 2009 Copyright Haymarket Business Publications Ltd. Apr 17, 2009 Copyright Haymarket Business Publications Ltd. May 8, 2009 Copyright Haymarket Business Publications Ltd. Apr 10, 2009 Copyright Haymarket Business Publications Ltd. Aug 21, 2009 Copyright Haymarket Business Publications Ltd. Mar 6, 2009 Copyright Haymarket Business Publications Ltd. Mar 13, 2009 |
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| Snippet | 13 March I was unaware until today of wikileaks. org, a site that publishes anonymous submissions and leaks of sensitive governmental, corporate, or religious... July Overa year ago, ChhsAnderson, editor of Wired magazine, wrote a feature on why 'free' is the future of business. As a natural follow up, he's now... Posted by Ged Carroll renaissancechambara.jp James Warren talked about the golden rule foronline PR/social media strategy as being'nice'. Being nice, however,... 10 June 'Web 2.0' became the one millionth word or phrase in the English language, according to the Global Language Monitor. Otherwords immediately... 13 April We have been involved in a number of sessions with clients as part of helping them define their social media strategy. My sense is we are beyond the... May I don't care when you joined Twitter. Maybe ten million people joined Twitter before Oprah. That leaves somewhere in the region of 6.7 billion people who... 3 April Local residents [of the Buckinghamshire village of Broughton] have sent the Google Street View vehicle packing by forming a human barricade. It's about... August Last week a handful of women attended Girls inTech'sJournalism 2. o Round-Table event moderated by Kara Swisher of All Things D. The panel of... March I have recently experienced the benefits of banning myself from using theword'brand'ina business context after joining an experiment by Mark Earls. As a... 9 March New graduates in PR are constantly told to make sure they're up to speed on their online skills -and I will agree it is essential, but I think we could... |
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