Business Route Planning Using GIS Technology: The Case of Footwear and Leather Retail Stores in Central Athens

• Published in: Smart Cities in the Mediterranean pp. 273 - 293
• Main Authors: Tzima, Kleopatra, Polyzou, Iris, Spastra, Yiota, Hatzichristos, Thomas, Sayas, John, Aranitou, Valia
• Format: Book Chapter
• Language: English
• Published: Switzerland Springer International Publishing AG 2017; Springer International Publishing
• Series: Progress in IS
• Subjects: Business mathematics & systems; Information retrieval; REGIONAL & AREA PLANNING; Retail trade; Shopping routes; Spatial analysis; Urban space

This chapter presents research aimed at highlighting and connecting retail trade related businesses located in close proximity to each other in central Athens, through the design and mapping of shopping routes. The purpose of this research is to stimulate consumption in small and medium-sized retail...