Airline Passenger Repurchase Behavior Intention Model: Moderating Effect of Leisure and Corporate Travel in Korea Market

• Published in: Journal of distribution science pp. 69 - 82
• Main Authors: 최동열, 정석훈, 박진우
• Format: Journal Article
• Language: English
• Published: 한국유통과학회 01.01.2023
• Subjects: 경제학
• ISSN: 1738-3110; 2093-7717
• DOI: 10.15722/jds.21.08.202308.69

Purpose: This research aims to explore the effects of airline’s pricing and service quality through service distribution process on repurchasing intention of the air passengers with meditations of passenger satisfaction and airline brand. Research design, data and methodology: This paper particularl...