대한항공의 인터넷 마케팅 전략

This paper presents Korean Air's internet marketing strategy. Its vision, missions, and implementation for internet marketing are discussed. The performance and impact of its internet marketing strategies is also examined. 본 논문은 성공적으로 인터넷을 전략적으로 활용하고 있는 대한항공의 인터넷 마케팅 전략을 소개한다. 구체적으로 대한항공의 인터넷 마...

Full description

Saved in:
Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 7; no. 3; pp. 143 - 159
Main Authors 김재일(Jae Il Kim), 김동훈(Dong Hoon Kim), 김진교(Jin Gyo Kim)
Format Journal Article
LanguageKorean
Published 한국마케팅학회AMJ 2005
Subjects
전자상거래
E-commerce
인터넷 마케팅
E-CRM
Internet Marketing
Online AccessGet full text
ISSN1598-7868
2765-6500

Cover

Abstract This paper presents Korean Air's internet marketing strategy. Its vision, missions, and implementation for internet marketing are discussed. The performance and impact of its internet marketing strategies is also examined. 본 논문은 성공적으로 인터넷을 전략적으로 활용하고 있는 대한항공의 인터넷 마케팅 전략을 소개한다. 구체적으로 대한항공의 인터넷 마케팅에 대한 비전, 미션, 그리고 구체적 전략을 소개하고, 그 효과 및 성과를 논의한다.
AbstractList This paper presents Korean Air's internet marketing strategy. Its vision, missions, and implementation for internet marketing are discussed. The performance and impact of its internet marketing strategies is also examined. 본 논문은 성공적으로 인터넷을 전략적으로 활용하고 있는 대한항공의 인터넷 마케팅 전략을 소개한다. 구체적으로 대한항공의 인터넷 마케팅에 대한 비전, 미션, 그리고 구체적 전략을 소개하고, 그 효과 및 성과를 논의한다.
Author 김재일(Jae Il Kim)
김동훈(Dong Hoon Kim)
김진교(Jin Gyo Kim)
Author_xml – sequence: 1
  fullname: 김재일(Jae Il Kim)
– sequence: 2
  fullname: 김동훈(Dong Hoon Kim)
– sequence: 3
  fullname: 김진교(Jin Gyo Kim)
BookMark eNpFjD9Lw0AYhw-pYKz9DllchMB7d7n3LmOp9W8xS_dwyV0gtEZpdHDrEMGha6GDFTcnQZCig5_IJN_BgILT83vgx7NLOvlVbreIwyQKDwVAhzhUBMqTCtUO6RVFFgNQ6ivwwSEH1WLeLB-b5ev3-6Zer9x6_dmUb1X54VYvD_XXvFncu_VzWT1t9sh2qqeF7f2xS8ZHw_HgxBuFx6eD_sibBBy9JNFWIgYGEHRiW6GKow-YMqOlsTSmxgJLjRUo_UTEVqSMB4IZrpmklnfJ_m92khU3WZSbYhqd9c9DBiAYUNXmBAT8_5ffzrJLazIdXbdDz-6ii_BwSEGgoD7yH3suWFg
ContentType Journal Article
DBID DBRKI
TDB
JDI
DEWEY 658.8
DatabaseName DBPIA - 디비피아
Nurimedia DBPIA Journals
KoreaScience
DatabaseTitleList
DeliveryMethod fulltext_linktorsrc
Discipline Business
DocumentTitle_FL Korean Air: An Internet Marketing Case
EISSN 2765-6500
EndPage 159
ExternalDocumentID JAKO200520181835093
NODE10565146
GroupedDBID ALMA_UNASSIGNED_HOLDINGS
DBRKI
GROUPED_DOAJ
GW5
OK1
PS6
TDB
.UV
JDI
ID FETCH-LOGICAL-k936-ccae7669d060aceae71836406f2da7de1b1de02fde5674c5be5f23952d3a271e3
ISSN 1598-7868
IngestDate Fri Dec 22 12:03:37 EST 2023
Thu Feb 06 13:34:45 EST 2025
IsOpenAccess true
IsPeerReviewed true
IsScholarly true
Issue 3
Keywords 전자상거래
E-commerce
인터넷 마케팅
E-CRM
Internet Marketing
Language Korean
LinkModel OpenURL
MergedId FETCHMERGED-LOGICAL-k936-ccae7669d060aceae71836406f2da7de1b1de02fde5674c5be5f23952d3a271e3
Notes KISTI1.1003/JNL.JAKO200520181835093
OpenAccessLink http://click.ndsl.kr/servlet/LinkingDetailView?cn=JAKO200520181835093&dbt=JAKO&org_code=O481&site_code=SS1481&service_code=01
PageCount 17
ParticipantIDs kisti_ndsl_JAKO200520181835093
nurimedia_primary_NODE10565146
PublicationCentury 2000
PublicationDate 2005
PublicationDateYYYYMMDD 2005-01-01
PublicationDate_xml – year: 2005
  text: 2005
PublicationDecade 2000
PublicationTitle Asia Marketing Journal (Online)
PublicationTitleAlternate Korean journal of marketing
PublicationYear 2005
Publisher 한국마케팅학회AMJ
Publisher_xml – name: 한국마케팅학회AMJ
SSID ssib001148040
ssib051641517
ssib001151585
ssib053376765
ssj0002783254
ssib002621237
ssib012224392
Score 1.5577149
Snippet This paper presents Korean Air's internet marketing strategy. Its vision, missions, and implementation for internet marketing are discussed. The performance...
SourceID kisti
nurimedia
SourceType Open Access Repository
Publisher
StartPage 143
Title 대한항공의 인터넷 마케팅 전략
URI https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE10565146
http://click.ndsl.kr/servlet/LinkingDetailView?cn=JAKO200520181835093&dbt=JAKO&org_code=O481&site_code=SS1481&service_code=01
Volume 7
hasFullText 1
inHoldings 1
isFullTextHit
isPrint
link http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV3Na9RAFB-WHvw4iJ_4WXJwLpZIksl8HZNsSl1pe1mht2WSzIK0bEV3Lx6khxU89FrwYMWLeBIEKXrwL3J3_wffTD5MZcHqJbxM3ryX5CWT35vM_Aah-5k2vHA8c4dceG7IWOYKTQJXqZxoQMTKz00_5OYW23gS9nboTqfzsTVqaTLOHuYvl84r-Z-oQhnE1cyS_YfINkahAGSIL2whwrA9U4xxGmORmMEKaRdLimVSCVEXpxGOCY4pThMsoVCsVVIsjJIIcezZ-iDwNSNFHAthlOLapLFNbb3IM4qgJFOw2Ua0LdeRcRd1z2Ss9i2b3yW2vrRHEuMmSuoTTpaqGA9h5XSpFbC_jqW0JwhyM2a3WkC6p7T7aO9UrwdtN9GGAVWUi_HUbThvPaqk1R77JQdU9Wn3K_LxU6zbf3wNmzGKvejxdklLBSAIcKonDacs4DkzcHDzVfobdEJG6bUYc3yDEVuMQAEz8KABeT4gMkCBDaikkLBCjeY44G_OuF0DtblUyJxMOvH0Ijo_mphlH6DtaMGg_mV0qcpfnKh8GK-gzu7-VXSunj5xDT2YHR4sjt4tjj7__HoyP37rzI-_L6ZfZtNvzuzTm_mPg8Xha2f-YTp7f3Id9dfTfrLhVutxuLuSMBfedc0Zk4XHPJVr2IHbwgAQDoNC8UL7mV9oLxgWmjIe5jTTdBgQSYOCqID7mtxAK6P9kb6JHMhSVKGJFqBlGAIFJ8HQZ6rwpAKr9BZatdc7GBUv9gZLIgEKzY0YPCt5WQZb290U0gUGOQC7_TcLd9AFy8Jre9PuopXx84m-B_hynK3a8P4CeGRaOw
linkProvider ISSN International Centre
openUrl ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=%EB%8C%80%ED%95%9C%ED%95%AD%EA%B3%B5%EC%9D%98+%EC%9D%B8%ED%84%B0%EB%84%B7+%EB%A7%88%EC%BC%80%ED%8C%85+%EC%A0%84%EB%9E%B5&rft.jtitle=%ED%95%9C%EA%B5%AD+%EB%A7%88%EC%BC%80%ED%8C%85+%EC%A0%80%EB%84%90&rft.au=%EA%B9%80%EC%9E%AC%EC%9D%BC&rft.au=%EA%B9%80%EC%A7%84%EA%B5%90&rft.au=%EA%B9%80%EB%8F%99%ED%9B%88&rft.au=Kim%2C+Jae-Il&rft.date=2005&rft.issn=1598-7868&rft.volume=7&rft.issue=3&rft.spage=143&rft.epage=159&rft.externalDBID=n%2Fa&rft.externalDocID=JAKO200520181835093
thumbnail_l http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=1598-7868&client=summon
thumbnail_m http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=1598-7868&client=summon
thumbnail_s http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=1598-7868&client=summon