영웅서사를 활용한 디즈니 애니메이션의 전략

• Published in: 한국콘텐츠학회 논문지, 14(9) Vol. 14; no. 9; pp. 76 - 84
• Main Authors: 김세훈(Sae-Hoon Kim), 이혜원(Hye-Won Lee)
• Format: Journal Article
• Language: Korean
• Published: 한국콘텐츠학회 2014
• Subjects: 학제간연구; 영웅서사; 애니메이션; Animation; Disney; 디즈니; Hero's Narrative

Despite the fact that culture and the industrial market is growing rapidly and becoming competitive, Disney animation studio has kept its reputation. They have their own know-how accumulated for a long time to stimulate the audience's sensibilities beyond time and space. This study is looking f...