베트남 가구 규모에 따른 가정간편식 소비행동

• Published in: Journal of the Korean Society of Food Culture Vol. 36; no. 6; pp. 531 - 541
• Main Authors: 최승균, 홍완수, Seung Gyun Choi, Wan Soo Hong
• Format: Journal Article
• Language: Korean
• Published: 한국식생활문화학회 30.12.2021
• Subjects: 생활과학; Home meal replacement; vietnam; convenience food; consumption behavior; household size

This study was conducted to provide basic data for evolving a strategy for the development of Vietnam’s customized HMR program and formulating a marketing strategy by analyzing the characteristics and variations of HMR consumption behavior by household size. The results of the analysis were as follo...