지각된 심미성과 기업연상이 사용자 행동에 미치는 영향

The purpose of this study is to examine the relationships among perceived aesthetics, perceived value and user satisfaction at an information technology level as well as those of corporate association and corporate image at a firm level to analyze the effects of these factors on the behavior of smar...

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Bibliographic Details
Published in무역연구 Vol. 12; no. 4; pp. 539 - 566
Main Author 강희택(Hee-Taek Kang)
Format Journal Article
LanguageKorean
Published 한국무역연구원 30.08.2016
The Korea International Trade Research Institute
Subjects
무역학
Corporate Association
Perceived Value
Upgrade Intention
Corporate Image
Perceived Aesthetics
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Table of Contents:
  • I. 서론 Ⅱ. 개념적 프레임워크 Ⅲ. 연구모델과 가설설정 Ⅳ. 연구방법 Ⅴ. 실증분석 V. 결론