체화된 온도와 회피형 애착성향이 레트로 제품 선호에 미치는 영향

Purpose This paper analyzes the effect of embodied temperature and avoidance attachment styles on retro product preference and the moderating effect of avoidance attachment styles. Design/Methodology/Approach To find the extent of the effect above, this study utilized an experimental study design, a...

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Bibliographic Details
Published in무역연구 Vol. 17; no. 6; pp. 325 - 340
Main Authors 김태민(Tae-Min Kim), 허종호(Jong-Ho Huh), 박혜경(Hye-Kyung Park)
Format Journal Article
LanguageKorean
Published 한국무역연구원 31.12.2021
The Korea International Trade Research Institute
Subjects
무역학
Embodied Temperature
Embodied Cognition
Avoidant Attachment Style
Retro
Nostalgia
Online AccessGet full text
ISSN1738-8112
2384-1958
DOI10.16980/jitc.17.6.202112.325

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Table of Contents:
  • 서론 Ⅱ. 이론적 배경 및 가설의 설정 Ⅲ. 연구방법론 Ⅳ. 실증분석 결과 Ⅴ. 결론