한 · 중 저가 화장품 콘텐츠의 패키지 디자인요소 비교 분석

• Published in: 멀티미디어학회논문지 Vol. 19; no. 8; pp. 1553 - 1563
• Main Authors: 왕소혜(Wang, Xlaohui), 박영심(Park, Youngsim), 김치용(Kim, Cheeyong), 이창근(Lee, Changkeun)
• Format: Journal Article
• Language: Korean
• Published: 한국멀티미디어학회 2016
• Subjects: Low-price Cosmetic; Comparing Designs of Cosmetic Package; Cosmetic Contents of Korea and China
• ISSN: 1229-7771

Thesedays, not only a quality of a product but also a design of it plays an important role. Throughout this analysis, I would like to discuss how a design of package works in the cosmetics with the fact that low cost cosmetics sales better than high cost cosmetics. In this research, there are five samples each for Korean and Chinese low-costed cosmetics to yield a result about an element of package design. Based on that result, there was an survey about two different package design followed by the research problems. Throughout research, an attention and familiarity of package which was considered of characteristics of China was more effective on Chinese consumers. In order to activate the content market of cosmetics, it is utilized to manufacture taking into account the maximum of the design elements in the package design is a conclusion that affect the time of purchase. In this paper, one in which I hope to help in the development of being utilized as a basis article content market industry for pre-market research foray into the Chinese market is South Korean cosmetics.