The Effect of the Consumer Lifestyle on Wine Purchase Behavior

• Published in: International journal of industrial distribution and business Vol. 9; no. 4; pp. 7 - 17
• Main Authors: Oh, Chang-Il, Hwang, Yong-Cheol
• Format: Journal Article
• Language: Korean
• Published: 한국유통과학회 30.04.2018; Korea Distribution Science Association
• Subjects: Wine Selection; Consumer Lifestyle; Customer Satisfaction; Wine Consumption

Purpose - This study aims to investigate domestic wine consumption behavior and make future sales strategies and marketing plans. Research design, data, and methodology - To achieve the purpose of the study, the surveys were conducted targeting 350 wine customers in Jeju and Seoul. 331 responses wer...