The Effect of Social Media on Brand Image and Brand Loyalty in Generation Y
Indonesia has a population of more than 260 million, of which, by 2020, Generation Y is predicted to account for 70% of the total. With different birth years, Generation Y is the backbone of Indonesia's product purchasing. Generation Y is interested in establishing strong relationships with spe...
Saved in:
| Published in | The Journal of Asian finance, economics, and business Vol. 8; no. 3; pp. 1339 - 1347 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | Korean |
| Published |
한국유통과학회
30.03.2021
Korea Distribution Science Association |
| Subjects | |
| Online Access | Get full text |
Cover
Loading…
Be the first to leave a comment!