Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls in India

This research paper has been attempted to inventory the atmospheric factors, contributing to better sales. Exploratory study was undertaken to identify various signs of store atmospherics variables that influence the buying behaviour of buyers. Thirty-four variables identified from this study were u...

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Bibliographic Details
Published inThe Journal of Asian finance, economics, and business Vol. 2; no. 3; pp. 5 - 15
Main Authors Prashar, Sanjeev, Verma, Pranay, Parsad, Chandan, Vijay, T. Sai
Format Journal Article
LanguageKorean
Published 한국유통과학회 31.08.2015
Korea Distribution Science Association
Subjects
Retail
Shopping malls
Consumer behavior
Factor analysis
Store atmospherics
India
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Table of Contents:
  • 1. Introduction 2. Literature Review 3. Research Objectives 4. Research Methodology 5. Discussion 6. Managerial Implication 7. Limitations of the Study 8. Conclusion References