헤어살롱의 SNS 마케팅 특성이 브랜드 이미지와 정서적 유대감에 미치는 영향

• Published in: 한국미용학회지 Vol. 29; no. 6; pp. 1526 - 1536
• Main Authors: 강희선, Hee-sun Kang, 박은준, Eun-jun Park
• Format: Journal Article
• Language: Korean
• Published: 한국미용학회 31.12.2023
• Subjects: Brand image; Emotional bonding; SNS marketing; SNS marketing characteristics; 미용

As the number of users and usage of SNS increases explosively, relationships with consumers and branding strategies in SNS marketing are becoming increasingly important for companies as well as consumers daily lives. This study examines the impact of hair salon SNS marketing characteristics on brand...