An Examination of the Characteristics of Retail Development in an Emerging Market: From the Perspective of Service Innovation - TRAN, Thi Tuyet Nhung (The Kyoto Economic Review, 2024)
Keywords: Customer experience; Dual model; Emerging market; Retail; Service innovation; サービスイノベーション; デュアルモデル; 小売業; 新興国; 顧客経験