顧客経験（CX）

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Published inマーケティングジャーナル Vol. 45; no. 2; pp. 83 - 85
Main Author 須永, 努
Format Journal Article
LanguageJapanese
Published 日本マーケティング学会 31.03.2025
Online AccessGet full text
ISSN0389-7265
2188-1669
DOI10.7222/marketing.2025.019

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Author 須永, 努
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References Pine, B. J., II, & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review. https://hbr.org/1998/07/welcome-to-the-experience-economy
Hamilton, R., Ferraro, R., Haws, K. L., & Mukhopadhyay, A. (2021). Traveling with companions: The social customer journey. Journal of Marketing, 85(1), 68–92.
Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V. (2020). Transforming the customer experience through new technologies. Journal of Interactive Marketing, 51(1), 57–71.
Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1–3), 53–67.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52–68.
References_xml – reference: Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52–68.
– reference: Hamilton, R., Ferraro, R., Haws, K. L., & Mukhopadhyay, A. (2021). Traveling with companions: The social customer journey. Journal of Marketing, 85(1), 68–92.
– reference: Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1–3), 53–67.
– reference: Pine, B. J., II, & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review. https://hbr.org/1998/07/welcome-to-the-experience-economy
– reference: Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V. (2020). Transforming the customer experience through new technologies. Journal of Interactive Marketing, 51(1), 57–71.
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Title 顧客経験（CX）
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