性別とファンのタイプによるスタジアム来場者のセグメンテーション ジャパンラグビートップリーグに着目して
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| Published in | スポーツマネジメント研究 Vol. 14; no. 2; pp. 3 - 17 |
|---|---|
| Main Authors | , , |
| Format | Journal Article |
| Language | Japanese |
| Published |
日本スポーツマネジメント学会
2022
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| Subjects | |
| Online Access | Get full text |
| ISSN | 1884-0094 1884-0094 |
| DOI | 10.5225/jjsm.2022-001 |
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| Author | 和田, 由佳子 松岡, 宏高 藤本, 淳也 |
|---|---|
| Author_xml | – sequence: 1 fullname: 藤本, 淳也 organization: 大阪体育大学 – sequence: 1 fullname: 和田, 由佳子 organization: 立命館大学 – sequence: 1 fullname: 松岡, 宏高 organization: 早稲田大学スポーツ科学学術院 |
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| ContentType | Journal Article |
| Copyright | 2022 日本スポーツマネジメント学会 |
| Copyright_xml | – notice: 2022 日本スポーツマネジメント学会 |
| DOI | 10.5225/jjsm.2022-001 |
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| Discipline | Recreation & Sports |
| EISSN | 1884-0094 |
| EndPage | 17 |
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| References | Zhang, J. J., Smith, D. W., Pease, D. G. Hui, S. C., and Mahar, M. T. (1996) Spectator knowledge of hockey as a significant predictor of game attendance. Sport Marketing Quarterly, 5 (3): 41-48. Cottingham, M. D. (2012) Interaction ritual theory and sports fans: Emotion, symbols, and solidarity. Sociology of Sport Journal, 29: 168-185. End, C. M., Dietz-Uhler, B., Harrick, E. A., and Jacquemotte, L. (2002) Identifying with winners: A reexamination of sport fans' tendency to BIRG. Journal of Applied Social Psychology, 32: 1017-1030. Wann, D. L. (1995) Preliminary validation of the sport fan motivation scale. Journal of Sport and Social issues, 19: 377-396. 公益財団法人ラグビーワールドカップ2019組織委員会（2020）ラグビーワールドカップ2019™ 日本大会大会成果分析レポート．Retrieved December 11,2021, from https://assets.ey.com/content/dam/ey-sites/ey-com/ja_jp/topics/library/report/pdf/ey-japan-report-2020-08-14-rwc2019-ja.pdf 中谷内一也（2003）消費者の態度形成と変容．杉本徹雄（編著）消費者理解のための心理学，福村出版：東京，pp.148-163 Wann, D., Schrader, P., and Wilson, A. (1999) Sport fan motivation: Questionnaire validation, comparisons by sport, and relationship to athletic motivation. Journal of Sport Behavior, 22: 114-139. Paek, B., Morse, A., Hutchinson, S., and Lim, C. H. (2021) Examining the relationship for sport motives, relationship quality, and sport consumption intention. Sport Management Review, 24: 322-344. Muniowski, Ł. and Jacheć, T. (2017) Illusory facets of sport: The case of the Duke University basketball team. Physical Culture and Sport, 75 (1): 43-54. Funk, D. C. and James, J. D. (2001) The psychological continuum model: A conceptual framework for understanding an individual's psychological connection. Sport Management Review, 4: 119-150. 公益社団法人日本プロサッカーリーグ（2019）J リーグ スタジアム観戦者調査サマリーレポート［Datafile］．Available from Jリーグ公式サイト，https://www.jleague.jp/aboutj/spectator-survey 公益財団法人日本ラグビーフットボール（n.d.）「ジャパンラグビー トップリーグ2021」総入場者数のお知らせ（2021, May 23）Retrieved December 26, 2021, from https://www.top-league.jp/2021/05/23/number-ofspectators Farrell, A., Fink, J., and Fields, S. (2011) Women's sport spectatorship: An exploration of men's influence. Journal of Sport Management, 25: 190-201. Leibenstein, H. (1950) Bandwagon, snob, and Veblen effects in the theory of consumers' demand. The Quarterly Journal of Economics, 64: 183-207. 松岡宏高・和田由佳子・姜泰安・足立名津美・本間崇教・藤本淳也（2018）ラグビーファンのセグメンテーション：ファンになった時期によるセグメント化．日本スポーツマネジメント学会第10回大会．早稲田大学 James, J. and Ridinger, L. (2002) Female and male sport fans: A comparison of sport consumption motives. Journal of Sport Behavior, 25: 260-278. 松岡宏高・藤本淳也・James, J（2002）プロスポーツの観戦動機に関する研究I：観戦動機の構造と測定尺度の開発．日本・体育学会第53回大会号 Wada, Y., Matsuoka, H., and Kang, T. A. (2018) Comparison among spectator segments: Focusing on knowledge of rugby and influence of hosting the 2019 Rugby World Cup. Proceeding of the 2018 Sport Management Association of Australia and New Zealand Conference, South Australia University. 押見大地・原田宗彦（2013）スポーツ観戦における感動：顧客感動・満足モデルおよび調整変数の検討．スポーツマネジメント研究，5（1）：19-40 Wada, Y. Matsuoka, H., and Oshimi, D. (2019) Comparison between first and repeat spectators of Super Rugby games: Focusing on spectators’ motivations, psychological connections, and behavioural intentions. Social System Studies, 39: 43-64. Andrijiw, A. M. and Hyatt, C. G. (2009) Using optimal distinctiveness theory to understand identification with a nonlocal professional hockey team. Journal of Sport Management, 23: 156-181. Clark, J. S., Apostolopoulou, A., and Gladden, J. M. (2009) Real women watch football: Gender differences in the consumption of the NFL Super Bowl broadcast. Journal of Promotion Management, 15: 165-183. 松岡宏高（2020）「にわか」ファンが4割 ラグビートップリーグ開幕戦（2020, January 15）Retrieved August 15, 2021, from https://news.yahoo.co.jp/byline/matsuokahirotaka/20200115-00159094 Borland, J. and MacDonald, R. (2003) Demand for sport. Oxford Review of Economic Policy, 19: 478-502. Fruh, K., Hedahl, M., Maring, L., and Olson, N. (2021) A fair shake for the fair-weather fan. Journal of the Philosophy of Sport, 48: 262-274. Trail, G. T. and James, J. D. (2001) The motivation scale for sport consumption: Assessment of the scale's psychometric properties. Journal of sport behavior, 24: 108-127. Mullin, B. J., Hardy, S., and Sutton, W. A. (2014) Sport Marketing (4th ed.). Human Kinetics: Champaign, IL, USA. Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2001) Consumer behavior (9th ed.), Harcourt college publishers: Orland, FL, USA. Carlson, J., Vincent, L., Hardesty, D. M., and Bearden, W. O. (2008) Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings. Journal of Consumer Research, 35: 864-874. Flynn, L. R. and Goldsmith, R. E. (1999) A short, reliable measure of subjective knowledge. Journal of Business Research, 46: 57-66. Keller, K. L. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57 (1): 1-22. Dietz-Uhler, B., Harrick, E. A., End, C., and Jacquemotte, L. (2000) Sex differences in sport fan behavior and reasons for being a sport fan. Journal of Sport Behavior, 23: 219-231. Kutintara, I., Swatdikiat, P., and Nimakorn, C. (2019) Sport marketing segmentation and targeting process. In: Kwon, H. H. (Ed.) Sport marketing. Epress publisher, Seoul, Korea, pp.73-95. Keller, K. L. and Swaminathan, V. (2019) Strategic brand management: Building, measuring, and managing brand equity (5th ed). Pearson Education: Harlow, Essex, UK. Wann, D. L. and Branscombe, N. R. (1990) Die-hard and fair-weather fans: Effects of identification on BIRGing and CORFing tendencies. Journal of Sport and Social issues, 14: 103-117. 井上尊寛・松岡宏高・竹内洋輔・荒井弘和（2016）フィギュアスケート観戦のプロダクト構造：競技的要素に着目して．スポーツマネジメント研究，8（1）：3-15 Murrell, A. J. and Dietz, B. (1992) Fan support of spot team: The effect of a common group identity. Journal of Sport and Exercise Psychology, 14: 28-39. Robinson, M. J. and Trail, G. T. (2005) Relationships among spectator gender, motives, points of attachment, and sport preference. Journal of Sport Management, 19: 58-80. Moorman, C., Diehl, K., Brinberg, D., and Kidwell, B. (2004) Subjective knowledge, search locations, and consumer choice. Journal of Consumer Research, 31: 673-680. Shen, B. and Chen, A. (2006) Examining the interrelations among knowledge, and learning strategies interests. Journal of Teaching in Physical Education, 25: 182-199. Blank, A. S., Sweeney, K., and Fuller, R. D. (2014) Room for growth in professional sport: An examination of the factors affecting African-American attendance, Sport Marketing Quarterly, 23: 225-240. 公益財団法人ヤマハ発動機スポーツ振興財団（2016）ラグビーフットボールに関する認知度・関心度・観戦行動の基礎調査：インターネット調査と観戦者調査の比較研究．2015（平成27）年度トップスポーツの現状と課題に関する調査研究報告書：ラグビーフットボールに関する社会的認知と観戦観戦行動の基礎調査，Retrieved December 11, 2021, from https://www.ymfs.jp/project/culture/survey/007/pdf/ymfs-report_20160707-full.pdf Rogers, E. M. (2003) Diffusion of innovations, (5th ed.). A Division of Simon and Schuster, Inc. New York, NY, USA. Kim, S., Morgan, A., and Assaker, G. (2021) Examining the relationship between sport spectator motivation, involvement, and loyalty: A structural model in the context of Australian Rules football. Sport in Society, 24: 1006-1032. Funk, D. C., Ridinger, L. L., and Moorman, A. M. (2004) Exploring the origins of involvement: Understanding the relationship between consumer motives and involvement with professional sport teams. Leisure Sciences, 26: 35-61 Lu, W. H., Hoffman, K. G., Hosokawa, M. C., Gray, M. P., and Zweig, S. C. (2010) First year medical students' knowledge, attitudes, and interest in geriatric medicine. Educational Gerontology, 36: 687-701. Soderberg, A. T., Zhang, T., and Lytle, B (2019) Fairweather liberals and loyal conservatives: The effects of political ideology on the loyalty of sports fans. International Journal of Organizational Analysis. 28: 643-652. 井上尊寛・松岡宏高（2020）スポーツ観戦関与と消費者知識について：精通性に着目して．スポーツ科学研究，17：75-91 谷口誠（2020）「トップリーグラグビー―パナ・福岡、有終トライ、観客、史上最多の3.7万人、15人制、今季ラストマッチ」．日本経済新聞，1月19日，朝刊，37面 Sveinson, K. and Hoeber, L. (2015) Overlooking the obvious: An exploration of what it means to be a sport fan from a female perspective, Leisure Studies, 34: 405-419. |
| References_xml | – reference: Fruh, K., Hedahl, M., Maring, L., and Olson, N. (2021) A fair shake for the fair-weather fan. Journal of the Philosophy of Sport, 48: 262-274. – reference: 松岡宏高・藤本淳也・James, J（2002）プロスポーツの観戦動機に関する研究I：観戦動機の構造と測定尺度の開発．日本・体育学会第53回大会号． – reference: Murrell, A. J. and Dietz, B. (1992) Fan support of spot team: The effect of a common group identity. Journal of Sport and Exercise Psychology, 14: 28-39. – reference: Trail, G. T. and James, J. D. (2001) The motivation scale for sport consumption: Assessment of the scale's psychometric properties. Journal of sport behavior, 24: 108-127. – reference: 井上尊寛・松岡宏高・竹内洋輔・荒井弘和（2016）フィギュアスケート観戦のプロダクト構造：競技的要素に着目して．スポーツマネジメント研究，8（1）：3-15． – reference: Lu, W. H., Hoffman, K. G., Hosokawa, M. C., Gray, M. P., and Zweig, S. C. (2010) First year medical students' knowledge, attitudes, and interest in geriatric medicine. Educational Gerontology, 36: 687-701. – reference: End, C. M., Dietz-Uhler, B., Harrick, E. A., and Jacquemotte, L. (2002) Identifying with winners: A reexamination of sport fans' tendency to BIRG. Journal of Applied Social Psychology, 32: 1017-1030. – reference: Robinson, M. J. and Trail, G. T. (2005) Relationships among spectator gender, motives, points of attachment, and sport preference. Journal of Sport Management, 19: 58-80. – reference: Funk, D. C., Ridinger, L. L., and Moorman, A. M. (2004) Exploring the origins of involvement: Understanding the relationship between consumer motives and involvement with professional sport teams. Leisure Sciences, 26: 35-61 – reference: Keller, K. L. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57 (1): 1-22. – reference: 谷口誠（2020）「トップリーグラグビー―パナ・福岡、有終トライ、観客、史上最多の3.7万人、15人制、今季ラストマッチ」．日本経済新聞，1月19日，朝刊，37面． – reference: Flynn, L. R. and Goldsmith, R. E. (1999) A short, reliable measure of subjective knowledge. Journal of Business Research, 46: 57-66. – reference: 押見大地・原田宗彦（2013）スポーツ観戦における感動：顧客感動・満足モデルおよび調整変数の検討．スポーツマネジメント研究，5（1）：19-40． – reference: Funk, D. C. and James, J. D. (2001) The psychological continuum model: A conceptual framework for understanding an individual's psychological connection. Sport Management Review, 4: 119-150. – reference: Farrell, A., Fink, J., and Fields, S. (2011) Women's sport spectatorship: An exploration of men's influence. Journal of Sport Management, 25: 190-201. – reference: Kim, S., Morgan, A., and Assaker, G. (2021) Examining the relationship between sport spectator motivation, involvement, and loyalty: A structural model in the context of Australian Rules football. Sport in Society, 24: 1006-1032. – reference: Zhang, J. J., Smith, D. W., Pease, D. G. Hui, S. C., and Mahar, M. T. (1996) Spectator knowledge of hockey as a significant predictor of game attendance. Sport Marketing Quarterly, 5 (3): 41-48. – reference: Andrijiw, A. M. and Hyatt, C. G. (2009) Using optimal distinctiveness theory to understand identification with a nonlocal professional hockey team. Journal of Sport Management, 23: 156-181. – reference: Keller, K. L. and Swaminathan, V. (2019) Strategic brand management: Building, measuring, and managing brand equity (5th ed). Pearson Education: Harlow, Essex, UK. – reference: Wann, D. L. (1995) Preliminary validation of the sport fan motivation scale. Journal of Sport and Social issues, 19: 377-396. – reference: Paek, B., Morse, A., Hutchinson, S., and Lim, C. H. (2021) Examining the relationship for sport motives, relationship quality, and sport consumption intention. Sport Management Review, 24: 322-344. – reference: 公益社団法人日本プロサッカーリーグ（2019）J リーグ スタジアム観戦者調査サマリーレポート［Datafile］．Available from Jリーグ公式サイト，https://www.jleague.jp/aboutj/spectator-survey/ – reference: Kutintara, I., Swatdikiat, P., and Nimakorn, C. (2019) Sport marketing segmentation and targeting process. In: Kwon, H. H. (Ed.) Sport marketing. Epress publisher, Seoul, Korea, pp.73-95. – reference: Dietz-Uhler, B., Harrick, E. A., End, C., and Jacquemotte, L. (2000) Sex differences in sport fan behavior and reasons for being a sport fan. Journal of Sport Behavior, 23: 219-231. – reference: 井上尊寛・松岡宏高（2020）スポーツ観戦関与と消費者知識について：精通性に着目して．スポーツ科学研究，17：75-91． – reference: Leibenstein, H. (1950) Bandwagon, snob, and Veblen effects in the theory of consumers' demand. The Quarterly Journal of Economics, 64: 183-207. – reference: 松岡宏高（2020）「にわか」ファンが4割 ラグビートップリーグ開幕戦（2020, January 15）Retrieved August 15, 2021, from https://news.yahoo.co.jp/byline/matsuokahirotaka/20200115-00159094/ – reference: Rogers, E. M. (2003) Diffusion of innovations, (5th ed.). A Division of Simon and Schuster, Inc. New York, NY, USA. – reference: Cottingham, M. D. (2012) Interaction ritual theory and sports fans: Emotion, symbols, and solidarity. Sociology of Sport Journal, 29: 168-185. – reference: Sveinson, K. and Hoeber, L. (2015) Overlooking the obvious: An exploration of what it means to be a sport fan from a female perspective, Leisure Studies, 34: 405-419. – reference: Moorman, C., Diehl, K., Brinberg, D., and Kidwell, B. (2004) Subjective knowledge, search locations, and consumer choice. Journal of Consumer Research, 31: 673-680. – reference: 松岡宏高・和田由佳子・姜泰安・足立名津美・本間崇教・藤本淳也（2018）ラグビーファンのセグメンテーション：ファンになった時期によるセグメント化．日本スポーツマネジメント学会第10回大会．早稲田大学． – reference: Wann, D., Schrader, P., and Wilson, A. (1999) Sport fan motivation: Questionnaire validation, comparisons by sport, and relationship to athletic motivation. Journal of Sport Behavior, 22: 114-139. – reference: 中谷内一也（2003）消費者の態度形成と変容．杉本徹雄（編著）消費者理解のための心理学，福村出版：東京，pp.148-163． – reference: Muniowski, Ł. and Jacheć, T. (2017) Illusory facets of sport: The case of the Duke University basketball team. Physical Culture and Sport, 75 (1): 43-54. – reference: Wada, Y., Matsuoka, H., and Kang, T. A. (2018) Comparison among spectator segments: Focusing on knowledge of rugby and influence of hosting the 2019 Rugby World Cup. Proceeding of the 2018 Sport Management Association of Australia and New Zealand Conference, South Australia University. – reference: Blank, A. S., Sweeney, K., and Fuller, R. D. (2014) Room for growth in professional sport: An examination of the factors affecting African-American attendance, Sport Marketing Quarterly, 23: 225-240. – reference: James, J. and Ridinger, L. (2002) Female and male sport fans: A comparison of sport consumption motives. Journal of Sport Behavior, 25: 260-278. – reference: Carlson, J., Vincent, L., Hardesty, D. M., and Bearden, W. O. (2008) Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings. Journal of Consumer Research, 35: 864-874. – reference: Shen, B. and Chen, A. (2006) Examining the interrelations among knowledge, and learning strategies interests. Journal of Teaching in Physical Education, 25: 182-199. – reference: Soderberg, A. T., Zhang, T., and Lytle, B (2019) Fairweather liberals and loyal conservatives: The effects of political ideology on the loyalty of sports fans. International Journal of Organizational Analysis. 28: 643-652. – reference: Wann, D. L. and Branscombe, N. R. (1990) Die-hard and fair-weather fans: Effects of identification on BIRGing and CORFing tendencies. Journal of Sport and Social issues, 14: 103-117. – reference: 公益財団法人ラグビーワールドカップ2019組織委員会（2020）ラグビーワールドカップ2019™ 日本大会大会成果分析レポート．Retrieved December 11,2021, from https://assets.ey.com/content/dam/ey-sites/ey-com/ja_jp/topics/library/report/pdf/ey-japan-report-2020-08-14-rwc2019-ja.pdf – reference: 公益財団法人ヤマハ発動機スポーツ振興財団（2016）ラグビーフットボールに関する認知度・関心度・観戦行動の基礎調査：インターネット調査と観戦者調査の比較研究．2015（平成27）年度トップスポーツの現状と課題に関する調査研究報告書：ラグビーフットボールに関する社会的認知と観戦観戦行動の基礎調査，Retrieved December 11, 2021, from https://www.ymfs.jp/project/culture/survey/007/pdf/ymfs-report_20160707-full.pdf – reference: Wada, Y. Matsuoka, H., and Oshimi, D. (2019) Comparison between first and repeat spectators of Super Rugby games: Focusing on spectators’ motivations, psychological connections, and behavioural intentions. Social System Studies, 39: 43-64. – reference: 公益財団法人日本ラグビーフットボール（n.d.）「ジャパンラグビー トップリーグ2021」総入場者数のお知らせ（2021, May 23）Retrieved December 26, 2021, from https://www.top-league.jp/2021/05/23/number-ofspectators/ – reference: Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2001) Consumer behavior (9th ed.), Harcourt college publishers: Orland, FL, USA. – reference: Clark, J. S., Apostolopoulou, A., and Gladden, J. M. (2009) Real women watch football: Gender differences in the consumption of the NFL Super Bowl broadcast. Journal of Promotion Management, 15: 165-183. – reference: Mullin, B. J., Hardy, S., and Sutton, W. A. (2014) Sport Marketing (4th ed.). Human Kinetics: Champaign, IL, USA. – reference: Borland, J. and MacDonald, R. (2003) Demand for sport. Oxford Review of Economic Policy, 19: 478-502. |
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| SubjectTerms | にわかファン セグメンテーション ラグビーワールドカップ 主観的知識 来場動機 |
| Subtitle | ジャパンラグビートップリーグに着目して |
| Title | 性別とファンのタイプによるスタジアム来場者のセグメンテーション |
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| ispartofPNX | スポーツマネジメント研究, 2022, Vol.14(2), pp.3-17 |
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