An Explanatory Model of Collaborative Online Travel Planning by Millennials

• Published in: 2011 44th Hawaii International Conference on System Sciences pp. 1 - 11
• Main Authors: Kamis, Arnold, Frank, J
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01.01.2011
• Subjects: Adaptation model; Collaboration; Decision making; Internet; Lead; Planning; Social network services

This paper investigates how online travel can benefit from serving Millennials with collaboration support. We test whether the decision support of online shopping in pairs, connected by screen sharing technology, contributes to a greater intent to purchase vacation travel. We conducted a field exper...