An Explanatory Model of Collaborative Online Travel Planning by Millennials

This paper investigates how online travel can benefit from serving Millennials with collaboration support. We test whether the decision support of online shopping in pairs, connected by screen sharing technology, contributes to a greater intent to purchase vacation travel. We conducted a field exper...

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Bibliographic Details
Published in2011 44th Hawaii International Conference on System Sciences pp. 1 - 11
Main Authors Kamis, Arnold, Frank, J
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.01.2011
Subjects
Adaptation model
Collaboration
Decision making
Internet
Lead
Planning
Social network services
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Summary:This paper investigates how online travel can benefit from serving Millennials with collaboration support. We test whether the decision support of online shopping in pairs, connected by screen sharing technology, contributes to a greater intent to purchase vacation travel. We conducted a field experiment with 150 subjects. A Partial Least Squares analysis of Collaboration, Ease of Use, Trust, and Perceived Effectiveness combined to explain Intent to Purchase with 42.5% variance explained. The results shed light on the value proposition for offering collaboration support to Millennials. Future research will extend the results to other populations, task domains and devices.
ISBN:1424496187
9781424496181
ISSN:1530-1605
1530-1605
DOI:10.1109/HICSS.2011.55