What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience

• Published in: International journal of human-computer interaction Vol. 37; no. 14; pp. 1317 - 1329
• Main Authors: Li, Yi, Peng, Yi
• Format: Journal Article
• Language: English
• Published: Norwood Taylor & Francis 27.08.2021; Lawrence Erlbaum Associates, Inc
• Subjects: Attachment; Entertainment; Gifts; Streaming media; Telepresence systems; Trustworthiness

Gift-giving is popular in live streaming, and many users irrationally send virtual gifts to their favorite live streamers. Based on the attachment and flow theories, we applied the stimulus-organism-response model to explore the influence of live streamer characteristics (trustworthiness, expertise,...