A mental model approach for category hierarchy maintenance on sellers' self-input items in e-commerce websites

• Published in: 2016 11th Iberian Conference on Information Systems and Technologies (CISTI) pp. 1 - 7
• Main Authors: Peng Wu, Daqing He, Jiang Song
• Format: Conference Proceeding
• Language: English
• Published: AISTI 01.06.2016
• Subjects: Algorithm design and analysis; Business; Category Hierarchy Maintenance; Co-occurrence Analysis; Cognitive science; Data visualization; Hierarchical Clustering Analysis; Maintenance engineering; Mental Model; Multidimensional Scaling; Noise measurement; Visualization

This paper proposes a mental model approach to support category hierarchy maintenance on sellers' self-input items in e-commerce websites. We conduct co-occurrence analysis between sellers' self-input items and existing website category items, and use Hierarchical Clustering Analysis to ex...