Binding Technology to Change Social Behavior: Applying the "But You Are free" Technique to Social Donation Requests on Websites

• Published in: 2019 International Conference on Computational Science and Computational Intelligence (CSCI) pp. 1139 - 1143
• Main Authors: Deleant, Laura, Fointiat, Valerie, Bastien, Christian
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01.12.2019
• Subjects: Companies; Electronic mail; evocation of freedom; eye-tracking; Internet; Psychology; Robustness; submission without pressure; Visualization

The development of commercial activity and communication on the Internet offers the opportunity to develop strategies to lead users to do what is expected of them. The evocation of freedom technique has proven its effectiveness on interpersonal and mediated communication in obtaining a target behavi...