A Circular Framework from Branding to Recruitment in Perspective of Higher Education : Type of the submission: Full/Regular Research Paper Symposium acronyms is: CSCI-ISED
This paper aims to enhance alumni loyalty as time passes with the help of technologies and also to propose a model regarding how branding links to university recruitment through the mediating role of alumni loyalty.The proposed model added a new stage called situational assessment by separating the...
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Published in | 2021 International Conference on Computational Science and Computational Intelligence (CSCI) pp. 900 - 906 |
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Main Authors | , , , , , |
Format | Conference Proceeding |
Language | English |
Published |
IEEE
01.12.2021
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Subjects | |
Online Access | Get full text |
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