A Circular Framework from Branding to Recruitment in Perspective of Higher Education : Type of the submission: Full/Regular Research Paper Symposium acronyms is: CSCI-ISED

• Published in: 2021 International Conference on Computational Science and Computational Intelligence (CSCI) pp. 900 - 906
• Main Authors: Chen, Miaoqing, Al-Babawat, Ali A., Alsadoon, Abeer, Patel, Srujal, Salah, Razwa Mohmed, Prasad, P.W.C.
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01.12.2021
• Subjects: Alumni Loyalty; Brand management; Buildings; Career development; Current measurement; Current Student Loyalty; Digital Technologies; Higher Education; Loyalty Program; Monitoring; Positive Academic Experience; Scientific computing; Student Recruitment; Student Satisfaction; Time measurement; University Reputation

This paper aims to enhance alumni loyalty as time passes with the help of technologies and also to propose a model regarding how branding links to university recruitment through the mediating role of alumni loyalty.The proposed model added a new stage called situational assessment by separating the...