Shopping centres as a retail format
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with...
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Published in | Shopping Centre Marketing |
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Main Authors | , |
Format | Book Chapter |
Language | English |
Published |
Taylor & Francis
2024
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Subjects | |
Online Access | Get full text |
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