Empirical generalization in marketing: Introduction of meta-analysis method - Zheng Qiu-ying; Cao Hua-rui; Fan Xiu-cheng (2009 International Conference on Management Science and Engineering, 2009)
Keywords: Boundary conditions; Cleaning; Conference management; Customer satisfaction; empirical generalization; Engineering management; Glass; Knowledge engineering; Knowledge management; marketing; Marketing management; meta-analysis; method; Testing