E-marketing and digital communications: Implementing an effective knowledge based targeted e-marketing campaign

• Published in: 2009 International Conference on Machine Learning and Cybernetics Vol. 6; pp. 3566 - 3573
• Main Authors: Ogunlana, O., Xiao-Chun Cheng
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01.07.2009
• Subjects: Business communication; Digital communication; E-commerce; E-marketing; Information technology; Open source software; Profitability; Simple object access protocol; SOAP; Web and internet services; Web services; Wireless networks; XML
• ISBN: 9781424437023; 1424437024
• ISSN: 2160-133X
• DOI: 10.1109/ICMLC.2009.5212808

Advancement in the Internet and information technologies provides several opportunities and different channels for businesses to market their products and services. Deploying an effective targeted e-marketing campaign is an important strategic decision for businesses to stay competitive and to incre...