Mining Opinion Leaders in Big Social Network

• Published in: 2017 IEEE 31st International Conference on Advanced Information Networking and Applications (AINA) pp. 1012 - 1018
• Main Authors: Yi-Cheng Chen, Yi-Hsiang Chen, Chia-Hao Hsu, Hao-Jun You, Jianquan Liu, Xin Huang
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01.03.2017
• Subjects: Algorithm design and analysis; clustering; Clustering algorithms; Companies; Computers; Heuristic algorithms; Mathematical model; opinion leader; semantic analysis; social network; Social network services

Recently, due to the popularity of Web 2.0, considerable attention has been paid to the opinion leader discovery in social network. By identifying the opinion leaders, companies or governments can manipulate the selling or guiding public opinion, respectively. Additionally, detecting the influential...