Analysis on Marketing Ability and Financial Performance in Internet Company

• Published in: 2015 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT) Vol. 3; pp. 52 - 55
• Main Authors: Zhuofan Yang, Yong Shi
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01.12.2015
• Subjects: Analytical models; Companies; Couplings; data envelopment analysis; Data models; e-commerce; Internet; marketing; NEBM; Portals; Social network services

This paper measures marketing ability and financial performance and examines what cause the overall operations inefficiency based on the operational process decomposition. The empirical research on e-portal and e-commerce company show that e-portal company has better marketing ability while e-commer...