Analysis on Marketing Ability and Financial Performance in Internet Company - Zhuofan Yang; Yong Shi (2015 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT), 2015)
Keywords: Analytical models; Companies; Couplings; data envelopment analysis; Data models; e-commerce; Internet; marketing; NEBM; Portals; Social network services