The application of game theory to customisation strategies in the construction Industry

• Published in: Mass Customisation and Personalisation in Architecture and Construction pp. 219 - 229
• Main Authors: Piroozfar, Ghashang, Piroozfar, Poorang
• Format: Book Chapter
• Language: English
• Published: Routledge 2013
• Edition: 1
• Subjects: Nash Equilibrium; BIM; Regula Tions; IAC; Corrupt Strategy; Multi-criteria Decision Support System; S Tr; Rail Parts; T Ai; FEMA; Sekisui House; FEMA Trailer; Business Process; Informal Rules; Eth Zurich; UK Industry; Bu T; Taiwan's Housing Industry; Es M; Vp; Mass Customisation; Delayed Product Differentiation; Full Scale Physical Models; Product Service Systems

As an interdisciplinary topic in architecture and the built environment, mass customisation has successfully flourished and thrived on technology and knowledge transfer both in its core concept from the manufacturing industry and in secondary concepts borrowed from other disciplines. This chapter us...