Grounding Desire The Role of Consumption and Reward Simulations in Eating and Drinking Behavior

This chapter presents a grounded cognition theory of desire and motivated behaviour, along with empirical evidence that supports it, and discusses implications for self-regulation. The grounded cognition theory of desire suggests that desire arises when an internal or external cue triggers a simulat...

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Bibliographic Details
Published inApplications of Social Psychology Vol. 1; pp. 142 - 160
Main Author Papies, Esther K.
Format Book Chapter
LanguageEnglish
Published Routledge 2020
Edition1
Subjects
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