Grounding Desire The Role of Consumption and Reward Simulations in Eating and Drinking Behavior
This chapter presents a grounded cognition theory of desire and motivated behaviour, along with empirical evidence that supports it, and discusses implications for self-regulation. The grounded cognition theory of desire suggests that desire arises when an internal or external cue triggers a simulat...
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Published in | Applications of Social Psychology Vol. 1; pp. 142 - 160 |
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Main Author | |
Format | Book Chapter |
Language | English |
Published |
Routledge
2020
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Edition | 1 |
Subjects | |
Online Access | Get full text |
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