Content-Based Methods for Predicting Web-Site Demographic Attributes

• Published in: 2010 IEEE International Conference on Data Mining pp. 863 - 868
• Main Authors: Kabbur, Santosh, Eui-Hong Han, Karypis, George
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01.12.2010
• Subjects: Content Based Models; Demographic Attribute Prediction; Feature extraction; History; HTML; Inlink Count; Predictive models; Probability distribution; Probability Mass Function; Regression; Testing; Training

Demographic information plays an important role in gaining valuable insights about a web-site's user-base and is used extensively to target online advertisements and promotions. This paper investigates machine-learning approaches for predicting the demographic attributes of web-sites using info...