Research on the Construction of E-commerce Ecosystem in Western China Based on Transfer Learning

• Published in: 2023 International Conference on Distributed Computing and Electrical Circuits and Electronics (ICDCECE) pp. 1 - 6
• Main Authors: Lu, Jinzhong, Wang, Chenxi, Bao, Aruna, Hu, Anhua
• Format: Conference Proceeding
• Language: English
• Published: IEEE 29.04.2023
• Subjects: Companies; e-commerce ecosystem; e-commerce in western regions; ecosystem construction; Ecosystems; Industries; migration learning; Production; Supply chains; Transfer learning
• DOI: 10.1109/ICDCECE57866.2023.10151218

The western region of China has introduced e-commerce products into the western region for development. At present, e-commerce products have become the "standard" in the western region. However, due to the low added value of e-commerce products, weak production bases, imperfect supply chain systems, lack of financial service resources, and low risk tolerance, the western regions need to increase product added value, improve the e-commerce ecosystem, adapt to the development trend of e-commerce, improve the skills of practitioners, and establish e-commerce demonstration groups to promote the development of the e-commerce industry in the western regions and help the western regions. To this end, combined with the current hot topic transfer learning, this article compares the changes in the profits of sales companies and production enterprises in the traditional method and the ecosystem constructed by this method. In the ecosystem constructed by the traditional method, the highest profit of sales companies appeared in the fourth quarter, with a growth rate of 11.56%; in the ecosystem constructed by this method, the profit growth of sales companies in the fourth quarter was 19.03%, which was 7.47% higher than that of traditional companies. Among the ecosystems constructed by traditional methods, the most profitable production enterprises also appeared in the fourth quarter, with a growth rate of 18.58%. As a result, this method can improve the current shortcomings of the e-commerce ecosystem in the western region, thereby promoting the better development of the e-commerce ecosystem in the western region.