The Utilization of Big Data Analytics and Algorithm Adjustment on the Election Prediction

Utilizing big data analytics to predict the election results has been a trend in election strategy development. However, it is questionable whether big data analytics can predict the results precisely. This research utilized a media big data analytics to measure the public opinion volume of Hsinchu...

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Bibliographic Details
Published in2023 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan) pp. 431 - 432
Main Authors Chang, Chun-Ting, Wang, Huai-Shyuan, Tu, Sheng-Tsung, Wang, Shyang-Yuh
Format Conference Proceeding
LanguageEnglish
Published IEEE 17.07.2023
Subjects
Big Data
Media
Prediction algorithms
Urban areas
Volume measurement
Voting
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Summary:Utilizing big data analytics to predict the election results has been a trend in election strategy development. However, it is questionable whether big data analytics can predict the results precisely. This research utilized a media big data analytics to measure the public opinion volume of Hsinchu City mayor election. It is suggested that the big data analytics platforms can be used to find the hot issues and exam hidden information during election campaign. However, even using big data analytics had reference value, the algorithm needs to be adjusted to predict the results.
ISSN:2575-8284
DOI:10.1109/ICCE-Taiwan58799.2023.10226917