Research on Precision Marketing Strategy Based on Cluster Analysis Algorithm

• Published in: 2020 International Conference on E-Commerce and Internet Technology (ECIT) pp. 208 - 211
• Main Authors: Wang, Haoran, Wang, Junsheng, Zhong, Ziqi
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01.04.2020
• Subjects: Advertising; Big Data; cluster analysis; Clustering algorithms; Data mining; Electronic commerce; Focusing; Internet; marketing strategy; precision marketing

Entering the 21st century, the advancement of technology and the rapid pace of life of people will generate huge amounts of data every day, which promotes the development of big data. The rise of big data and the development of data mining technology have led to the rapid development of precision ma...