Fear of negative evaluation, subject size of social network, and risk taking

Previous research suggests that members of East Asian cultures show a greater risk preference in financial domains than do members of Western Cultures. Hsee and Weber (1998; 1999) suggest that this difference in risk preference is rooted in subjective size of social network (SSSN) cross cultures. Th...

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Bibliographic Details
Main Author Kim, Kyungil
Format Dissertation
LanguageEnglish
Published ProQuest Dissertations & Theses 01.01.2005
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