Fear of negative evaluation, subject size of social network, and risk taking
Previous research suggests that members of East Asian cultures show a greater risk preference in financial domains than do members of Western Cultures. Hsee and Weber (1998; 1999) suggest that this difference in risk preference is rooted in subjective size of social network (SSSN) cross cultures. Th...
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Format | Dissertation |
Language | English |
Published |
ProQuest Dissertations & Theses
01.01.2005
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Subjects | |
Online Access | Get full text |
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