Resource integration and co-creation: A customer journey approach - Jesus, Cátia; Alves, Helena (The Routledge Handbook of Service Research Insights and Ideas, 2020)
Keywords: Operand Resources; OCT; Service Dominant Logic; Pre-purchase Phase; Customer Dominant Logic; Operant Resources; Post-purchase Phase; Vice Versa; experience; Ticket Platform; Service Researchers; RI Process; Resource Activation Process; Service Innovation Literature; Purchase Process; Co-creation Environment; events; Co-creation Process; Emotional Exhaustion; Service Innovation Research; Value co-creation; Purchase Phase; Post-purchase Processes; resource integration; CJ Map; Transformative Service Research; Perceived Relationship Investment; Dominant Integration; customer journey maps; Self-brand Connection